Founder’s note.
Not long ago, I was rushing complete some task of daily living, and the rush was obvious. Noticing me out of sorts, a brilliant friend and carpenter smiled in my direction, and warmly said, “We’re all just leaves on a tree, man.”
The quote has stuck with me, owing to its simplicity and durable honesty, as a reflection of our unique contributions to a greater purpose, defining the short window we have to contribute, while also inviting a pause.
We’re excited do to this work, meaningfully and together, on the one tree we all call home.
— Winslow
Mission
Fable Forestry is dedicated to leveraging design thinking and scalable tools to protect and restore our forests. We aim to combat invasive species that threaten our forests, our climate and our collective wellbeing, turning those threats into climate resilience.
Our mission is to provide effective, eco-friendly pest management services that safeguard both our natural environments and the communities that depend on them.
We envision a world where we can focus on the long-term health, not emergency management, of the world’s forests.
Values
Ideation: We prioritize creativity to develop world-changing products from minimally viable prototypes. Our team continuously explores new ideas, ensuring we stay at the forefront of technology curves. Belief in a culture of innovation for social good turns intractable challenges into scalable opportunities.
Generation: Our commitment to produce real-world results in the present moment ensures future generations can continue to enjoy, and participate in, all this world has to offer. Solutions that yield measurable benefits for our ecosystems and communities are critical in our common pursuit of sustainable living.
Kinship: We believe in the power of community and the importance of building strong, supportive relationships. Our work is rooted in collaboration, bringing together diverse stakeholders to achieve common goals. Living in kinship ensures that our work truly benefits biodiversity, for all who depend on healthy forests. In short, we believe in reciprocity.
